• Advanced Whitening Technology: Formulated with hydrogen peroxide, this toothpaste effectively removes deep stains for a brighter smile
• Colour-Correcting Formula: The unique purple formula helps neutralize yellow tones, enhancing the overall whiteness of teeth
• Enamel Protection: Contains fluoride to strengthen enamel, helping to prevent cavities while whitening your teeth
• Fresh Breath: Infused with a refreshing mint flavour, it leaves your mouth feeling clean and invigorated after each use
• ADA Seal of Acceptance: Approved by the American Dental Association, ensuring its safety and effectiveness for daily oral care

Colgate Optic White Purple Reveal Toothpaste is a specially formulated whitening toothpaste designed to enhance the brightness of your smile. Infused with a unique purple formula, it helps to counteract yellow tones on teeth, promoting a whiter appearance. This toothpaste not only fights stains but also provides effective cavity protection and freshens breath, making it a comprehensive oral care solution. With regular use, users can expect to see a visibly whiter smile, while enjoying the benefits of strong, healthy teeth.

ingredients : Active ingredient(s): Sodium Fluoride 0.24 % (0.15% w/v fluoride ion) Inactive ingredients: Water, Sorbitol, Hydrated Silica, PEG-12, Sodium Lauryl Sulfate, Flavour, Cellulose Gum, Potassium Hydroxide, Tetrasodium Pyrophosphate, Phosphoric Acid, Cocamidopropyl Betaine, Benzyl Alcohol, Sodium Saccharin, Blue 1, Red 33, Titanium Dioxide